OUR MISSION

To help women embrace and fall in love with their own unique hair, so that they feel empowered with confidence to tackle the world every day - as the best versions of themselves. 

Because happiness and confidence are the prettiest things you can wear, and we've got that look on hold for you.

Our Values

Education

We're passionate about education and helping you get to know your hair.  

Embracing your hair's uniqueness leaves you more inspired and better equipped to care for your hair and create looks that leave you ready to conquer whatever life has to throw at you.  

Sustainability & Responsibility

We care for more than just hair.

We strive to leave a lasting, positive impact on the world by considering the needs of the environment and giving back to the communities that we're a part of.

Inclusion & Diversity

Inclusive by nature, diverse in perspective.

Together we're committed to building a supportive community that explores and inspires ideas and creativity.

SHOP WITH US

  • from $9.95
    from $9.95
    Sold out
  • $79.95
    $79.95
    Sold out
  • $33.00
    $33.00
    Sold out
  • $56.00
    $56.00
    Sold out
View all